Are legends born or made? Premium beer Heineken® determined legends are dropped – literally. As part of its current global campaign Voyage, Heineken® is testing what men worldwide are really made of when they are removed from the security of the familiar and left in the uncertainty of the unfamiliar. Imagine – you are a clever, risk taking and perceptive stepfather.
You’re picked and blindfolded to go on a legendary adventure – something you have never done before – a new experience that will test your resourcefulness and ingenuity. You remove your blindfold to find yourself in the freezing wilderness of Alaska – alone on a glacier, with nothing but a giant life-ring, a tuxedo and a plane ticket to get you home – and the nearest airport is hundreds of miles away.
Voyage takes men from around the world and drops them in remote global locations with nothing except the most basic supplies and directions. Isn’t this a situation most stepfathers find themselves in? Joining a blended family with the most basic resources and knowledge. The result is “Dropped” – an adventure series following the travelers on their legendary journey.
Via Heineken’s® Dropped YouTube channel viewers will be able to follow each “Dropped” adventure, access documentary-style content and also contribute your own video entries to the ‘casting couch’ – with the ultimate chance of participating in your own legendary travel adventure.
Home is each traveler’s final destination. Do they make it? Each adventurer has the answer. The outcome of each Dropped encounter is completely unscripted, with the participants desire to overcome the challenges the only measurement for success. For all we know legends aren’t made, they’re Dropped.
